Jay-Z and Mariah Carey-brand drinks are coming to a Walgreens and Duane Reade store near you.
Carey's "Butterfly" pink lemonade and Jay-Z's "40/40" Arnold Palmer-like drink are hoping the "disrupt the consumer package goods market" says Kevin Liles of KWL Enterprises, who's behind the beverage line Go 'N Syde that's releasing the drinks.
But these aren't your average sodas. At $1.99 a pop, each bottle comes with exclusive content via augmented reality technology — a "network," as Liles calls it — to fans who download the company's app and then scan the labels with their phones.
The beverages are currently available in select locations and moving at a pace of 1,000 bottles a week, according to Forbes. But soon that figure should jump considerably as they will be stocked soon at 7,500 Duane Reade and Walgreens stores around the country.
Jay Z has also previously invested in Armadale Vodka and high end Champagne brand Armand de Brignac, aka Ace of Spades.
He is also a spokesperson for D'Usse Cognac.
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